Except for perhaps a short stint when they were first introduced and featured as furniture pieces (complete with wood or plastic cases), we’ve all been looking for ways to hide our TV. No matter how obsessed we might be with the latest HBO, Netflix or Hulu series, we’d prefer the TV not be the focus of the living room. Until now, that is. They say design always goes full circle, and this new partnership between French designers Ronan and Erwan Bouroullec and Samsung seems proof of that. The Bouroullec brothers, have made the TV, dare we say, attractive. And even more importantly, they’ve turned it back into a furniture piece.
This new television is called Serif, and it features a case that flares out into a base at the bottom and with a shelf at the top. The resulting design resembles a capital “I” in a serif font when viewed from the side. There’s even a woven cloth on the back that makes hiding cords easy. Now, for a bit of bad news. The Serif is available November 2, but with one big caveat — only in the UK, France, Sweden, and Denmark. But with all recent U.S. attention it’s garnered, one can hope it reaches the market here soon. (Or you can take advantage of the exchange rate and book a mini TV-buying vacation)
Ronan & Erwan Bouroullec
The brothers have been collaborating in their Paris-based design studio since 1999. They create everything from small utilitarian objects to large architectural projects. Via Vitra.