A Dynamic Office Design For Signpost

New York, NY

As a New York City-based startup, we understand the challenges of creating a dynamic office environment within the confines of a small space. When one of our neighbors, Signpost, decided to undergo a complete rebrand, they asked us to redesign their office space. The goal was to create a cohesive and functional office design, while seamlessly incorporating the brand’s new imaging.

Signpost is a startup that helps thousands of small business gain visibility on the web. And so they wanted an office space that encompassed their dedication to innovation, and their collaborative company culture. We started by redesigning the lobby, and added comfortable, modern furniture pieces and accents that incorporate the company colors, for a seamless brand experience.

Functionality was one of the top priorities in this redesign, and Signpost wanted their office design to facilitate collaboration and maximize productivity. So we used area rugs to divvy the office’s open floor plan into a series of collaborative workspaces and meeting rooms. For more formal client meetings, we created a dynamic six-person meeting room with sleek white leather office chairs. And for more informal meetings and internal presentations, we created a series of color-coded meeting rooms and work spaces. We also placed whiteboards throughout the office, facilitating maximum collaboration.

Signpost is also a company that values the well-being of their employees, and wanted to ensure that everyone has a space for kicking back and relaxing after a hard day’s work. For a bit of R&R, we outfitted the break room with a ping pong table in the company’s signature blue color. The final result is a dynamic and functional office design, that perfectly meshes with Signpost’s company culture and their new brand image.

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